Private Wealth Consultant · COT | MDRT
Trusted. Competent. Personal. Sierra Lai brings her 101% to every client she serves — helping over 500 families and individuals build the financial futures they deserve.
“I believe in giving 101% to every person I cross paths with — this isn’t just a job, it’s a lifelong commitment to the people I serve.”
Sierra embarked on her career as a financial consultant at Prudential at the age of 21 — making the bold switch from a full-time Accounting student to what became the most impactful decision of her life. Now in her 7th year, she has built a family of over 500 clients and friends.
She believes in giving her 101% to every person she crosses paths with — connecting deeply, forging lasting relationships, and delivering comprehensive, personalised portfolios for clients who want to build a better future.
Sierra is a firm believer of constant learning, and aspires to advance into a managerial role mentoring like-minded individuals. Beyond personal insurance, she also advises companies on Corporate Benefits programmes.
From protecting your family today to building generational wealth for tomorrow — and Corporate Benefits for your team.
Whole life, term, and universal policies that ensure your loved ones are never left vulnerable. Structured around your exact income replacement needs.
PRULifeReady · PRUActive TermComprehensive coverage for 37+ critical conditions including cancer, heart attack, and stroke. Early stage and multi-pay options. Sierra has fought for clients' exclusion clauses.
PRUMultiplier · PRUActive ProtectIntegrated Shield Plans complementing MediShield Life, offering private hospital coverage with rider options for near-zero out-of-pocket costs.
PRUShield · PRUExtra PremierGrow your wealth while staying protected. ILPs combining insurance coverage with access to professionally managed funds. Sierra analyses your investment needs and offers alternatives.
PRUWealth II · PRULink AssuranceGuaranteed income streams and annuity products designed to fund your retirement lifestyle — however long you live. Property purchase guidance included.
PRURetirement Income · PRUActive SaverTailored group insurance and employee benefits programmes for companies. Sierra advises firms on structuring competitive, cost-effective benefits packages for their people.
Group Term Life · Group MedicalA relaxed WhatsApp or call to understand your goals, coverage, and concerns. Zero obligation, zero pressure.
A thorough financial health check — analysing existing policies, identifying gaps, and understanding what truly matters.
A bespoke proposal with clear product comparisons, premium breakdowns, and projected outcomes — in plain language.
Annual reviews, proactive updates, genuine care. Sierra stays in touch — even after you’ve relocated or life changes.
Based on MAS retirement planning guidelines, CPF projection rates (2024), and Singapore median income data.
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Whether you're beginning your financial planning journey, reviewing a portfolio, or exploring Corporate Benefits — Sierra is here.
Sierra Lai is a Master Financial Consultant representing Prudential Assurance Company Singapore (Pte) Limited (Reg. No. 199002477Z). This website is for informational purposes only and does not constitute financial advice. All insurance product information is subject to the actual policy terms and conditions. MAS Licensed.